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The Middle East and Africa critical illness insurance market is growing steadily due to increasing awareness of severe health risks, rising chronic disease prevalence, and the need for financial protection. Critical illness insurance policies provide coverage against major illnesses such as cancer, cardiovascular disease, stroke, and kidney failure.

Market growth is driven by urbanization, rising disposable incomes, government healthcare initiatives, and increasing adoption of insurance products by middle-class populations. Countries such as UAE, Saudi Arabia, Egypt, and South Africa are key contributors due to expanding financial services, awareness campaigns, and digital insurance platforms.

Challenges include regulatory heterogeneity, limited insurance penetration in rural regions, and lack of awareness among low-income populations. To address these challenges, insurers are offering flexible, digital, and customizable solutions.

The market is expected to grow further with technological innovations in policy management, digital claims, and telemedicine integration. Overall, the Middle East and Africa critical illness insurance market is poised for sustainable growth over the forecast period.